What began as posting YouTube videos for strangers on the internet has grown into a career focused on visual storytelling. Watching a community grow around shared ideas showed me how powerful it is to help someone see their own potential differently.
While content creation is about the spark that captures an audience, Instructional Design is the structure that keeps them there. My goal is to take the complex and turn it into clear, actionable, and pixel-perfect resources.
Today, I collaborate with professionals and creatives with clarity and authenticity. I thrive when I can leverage my specialized experience on a project, whether it’s a high-impact video, a blended eLearning course, or an SEO-driven blog post.
I am ATD-certified, which helps me ground my creative work in proven frameworks so that I can truly help others grow and succeed.
Working within a SaaS and franchised logistics spaces, I use a tech stack that includes Articulate 360 and Adobe Creative Suite to build custom curricula that drive measurable performance. My methodology strongly favors the SAM Framework, prioritizing creative autonomy and immediate feedback. I get to the “doing” part faster, which keeps the dopamine levels high and prevents the project burnout.
I started at GoDaddy, where I created support content to help customers navigate their digital products. Now, I’m at 1-800-GOT-JUNK? building straightforward, step-by-step training for our Truck Teams, making sure the people in the field have exactly what they need to succeed.
designed and deployed end-to-end
reached across 3 countries
of ID experience
During my time contributing to the GoDaddy YouTube channel, I was a key part of the foundational production team behind “The Journey,” a flagship YouTube series that successfully surpassed 1 million total views in 3 years. As the sole video copywriter, I translated complex entrepreneurial topics into structured, search-friendly video content.
We uploaded +340 videos at scale, consistently outperforming channel averages with a 3.8% click-through rate, 2.6% engagement rate, and over 390 ranked YouTube search tags.
Having spent years crafting both video scripts and long-form blog articles for GoDaddy, I’ve learned the art of talking to an audience, not at them. I focused on supporting the entrepreneurial community by producing an SEO-driven library of resources.
You have a story; I have the toolkit to tell it. From lens to laptop, I help people document their most important chapters with intention. Whether I’m behind the camera, crafting a cohesive set of branded assets, or coaching creators through a content strategy, I provide full-spectrum creative services designed to turn a vision into an authentic digital reality.
If you’re looking for a bold collaborator who fits the culture as well as the job description, let’s make it official.