Hi, I'm Ri

a Vancouver-based Learning Experience Strategist & Creative Problem Solver.

I have a deep passion for understanding how people consume information in a “chronically online” world. My career is a bit of a triple-threat: I facilitate training that learners love to complete, produce video content that users don’t want to skip, and write copy that sounds like a human wrote it. Whether I’m working for a well-known brand or a local influencer, my goal is to bridge the gap between “information overload” and “you’ve got this.”

I thrive on the details, but I never lose sight of the person on the other side of the screen.

hello@raisalynn.com

scroll to continue

My Creative Expertise

Instructional Design

Working within a SaaS and franchised logistics spaces, I use a tech stack that includes Articulate 360 and Adobe Creative Suite to build custom curricula that drive measurable performance. My methodology strongly favors the SAM Framework, prioritizing creative autonomy and immediate feedback. I get to the “doing” part faster, which keeps the dopamine levels high and prevents the project burnout.

I started at GoDaddy, where I created support content to help customers navigate their digital products. Now, I’m at 1-800-GOT-JUNK? building straightforward, step-by-step training for our Truck Teams, making sure the people in the field have exactly what they need to succeed.

+ 40

eLearning modules

designed and deployed end-to-end

+ 3000

Active Learners

reached across 3 countries

+ 10

Years

of ID experience

As a lifelong learner, I’m driven by curiosity and a commitment to lifting up those around me. I am ATD-certified, which helps me ground my creative work in proven frameworks so that I can truly help others grow and succeed.

Video Production

During my time contributing to the GoDaddy YouTube channel, I was a key part of the foundational production team behind “The Journey,” a flagship YouTube series that successfully surpassed 1 million total views in 3 years. As the sole video copywriter, I translated complex entrepreneurial topics into structured, search-friendly video content.

We uploaded +340 videos at scale, consistently outperforming channel averages with a 3.8% click-through rate, 2.6% engagement rate, and over 390 ranked YouTube search tags.

Copywriting

Having spent years crafting both video scripts and long-form blog articles for GoDaddy, I’ve learned the art of talking to an audience, not at them. I focused on supporting the entrepreneurial community by producing an SEO-driven library of resources.

Freelance

Helping creators and brands tell better stories

I help creators and small brands find their voice through custom Branded Assets or User Generated Content. If you’re looking for someone who cares about the “why” as much as the “how,” I think we’ll get along just fine.