I develop guidelines for how the brand’s visual identity should be used and applied, such as in marketing materials, advertisements, and on social media or their website.
I also optimize my websites for search engines, ensuring that they are mobile-friendly, and test and debug them to ensure that they function properly
Greg and I have been friends for over 10 years now. We met working on an internship at Disneyland together, and he has always been the life of the party. He’s incredibly talented and can do anything he sets his mind to. We’ve made plenty of content together, from silly cooking videos or our trips to both Disneyland and Walt Disney World. When he started throwing massive parties, he enlisted my help with web design and video of the event.
Recently, he wanted to start making his own YouTube content and asked me to help him with a cohesive brand identity. I couldn’t be more excited for him to start this journey because I’ve been begging him for years to start his own channel. He’s a born entertainer and naturally charismatic, making him the perfect personality to post videos of his shenanigans online.
Starting with two different logos, some graphic, color palette and font pairings. We couldn’t choose between the two logos, even thinking about which would look better embroidered on an apron. Unfortunately, we didn’t keep up with the project, and this was as far as it got. After years of creating scattered content, he reached out to create his own brand identity. A project I enjoyed working on his brand kit to the fullest. He sent me the GV logo and colors and I got to work. Given his sparking personality, I couldn’t not make his logo a disco ball.
Let’s rewind to 2019, when Greg started planning his Great Gregsby New Year’s Eve event, themed after the roaring twenties. When he asked me to help with the website, I told him I could create it in just a few days, which was plenty of time before the party. His friends and family members would be able to see all the details and RSVP to the event right on the website itself. I was able to connect his PayPal and create a list so he could see who had paid at the door. He didn’t have to worry about getting caught up in any technical difficulties with creating it himself, and I was more than happy to help. However, I wasn’t able to travel to Long Beach to attend the party myself, something I majorly regret.
So, when he invited me to his 30th birthday party a few years later, I knew I had to be there. This time, I brought my camera along to document the festivities. The theme of the party was Night of 1,000 Gregs and the guests were all to dress up as one of the many costumes or memorable moments of Greg. It was a flawless evening, with many well thought out and quality outfit recreations.